Privacy Policy

Who is collecting your information

This landing page is operated by Pura Media FZCO ("we", "us", "our") on behalf of S&B Roofing Specialists (referred to below as "the Roofer").

We collect your enquiry details directly through this form and pass them to the Roofer, who will contact you to arrange your quote.

Pura Media FZCO is the controller for the initial collection and handling of your data. Once your details are passed to the Roofer, they are responsible for how they use your information to respond to your enquiry.

What information we collect

When you submit this form, we collect:

• Your name
• Phone number and/or email address
• Property address or postcode
• Details of the roofing work you're enquiring about
• The date/time you selected for a quote visit, if you book one
• Technical data such as IP address and how you interacted with the ad/page, used for ad performance measurement

Why we collect it

We use this information to:

• Pass your enquiry to the Roofer so they can contact you and arrange your quote visit
• Confirm and manage any appointment you book through this page
• Measure and improve the performance of the advertising campaign that brought you here
• Comply with legal or regulatory obligations where relevant

Our lawful basis for processing

• Consent — for passing your enquiry to the Roofer and for them contacting you about it
• Legitimate interests — for basic ad performance measurement (Meta pixel/conversions data), on the basis this doesn't override your rights and freedoms
• Contract/pre-contract steps — where processing is necessary to respond to your quote request

Who we share your information with

We share your enquiry — name, contact details, property information, and details of the work requested — with S&B Roofing Specialists, so they can contact you directly.

We do not sell or share your details with any other roofing company.

We use service providers to run this campaign. Depending on their role, they receive enquiry details, booking information or technical data:

• Meta (Facebook/Instagram) — for ad delivery and performance measurement
• GoHighLevel — our CRM/scheduling platform, used to route and manage your enquiry
• Zapier — receives form fields and the submission time to route enquiries through our campaign automation
• Google Sheets — stores a backup of the submission time, name, phone number, property type, work requested and source page URL
• Microsoft Teams — used to notify the campaign team when an enquiry is submitted
• Lovable — the hosting platform used to deliver this landing page

These providers process data on our behalf under their own data processing terms and are contractually required to keep it secure.

Website analytics and browser storage

Lovable records pages visited, where visitors came from, country, browser, operating system and device type, time on the site, page loading speed, errors, and clicks on buttons and links. This is recorded for every visitor; this site does not currently pass an analytics choice from a consent banner.

Lovable’s analytics uses no cookies, stores nothing on the visitor’s device, does not keep IP addresses and does not identify visitors. Detailed data is kept for 90 days and daily summaries for a year.

Lovable collects this data for us. Lovable’s privacy policy explains how it handles it.

Separately, the Meta pixel sends page-visit, enquiry and booking events to Meta for advertising measurement. Meta may use cookies and collect technical information such as IP address, browser information and page activity.

The form temporarily stores submitted enquiry details in your browser’s session storage to prefill the booking calendar. GoHighLevel receives your name, phone number and enquiry notes through the calendar link, along with details you enter when booking, and may use its own cookies or browser storage.

Google Fonts receives technical connection information, such as your IP address and browser request details, when loading the site’s fonts.

How long we keep your information

We retain enquiry data only for as long as necessary to manage your enquiry and meet our legal or regulatory obligations. It is then deleted or anonymised.

The Roofer's own retention of your data after receiving it is governed by their arrangements with us and, where applicable, their own privacy notice.

Your data protection rights

Under UK GDPR, you have the right to:

• Access the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Object to or restrict certain processing
• Withdraw consent at any time (this won't affect processing that already happened before withdrawal)
• Complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with how your data has been handled

To exercise any of these rights regarding data we hold, contact us using the details below.

If your query relates to how the Roofer has used your data after receiving it from us, you may need to contact them directly.

How to contact us